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Lousy public transport, loneliness and lack of affordable housing is pushing young people out of the countryside, CPRE survey reveals  

Elementary Admin
By Elementary Admin &
25th October 2021

The CPRE report makes some alarming conclusions

A chronic lack of affordable housing, loneliness and poor public transport have left young people living in the countryside so disillusioned that only two in five plan to stay put over the next five years (43 per cent), a new online survey commissioned by CPRE, the countryside charity, and conducted by YouGov has found. 
It revealed the government’s levelling-up agenda could come too late for today’s rural young people. The soaring cost of housing was identified as the single biggest concern in the nationwide rural survey of 16- to 25-year-olds; 72 per cent said it was a key problem and more than 8 in 10 of those wanting to leave identified it as a major factor (84 per cent). 
Amid delays to long-awaited planning reforms, this unique survey of more than 1,000 young people living in rural areas found that just 43 per cent of them planned to still be there beyond the next five years. Fewer than one in five (18%) think the future looks bright. Of those planning to leave, 84 per cent said affordable housing was an important factor in their decision. 
Separate analysis by CPRE found the demand for social housing was growing almost six times faster than the rate of supply in rural areas. At current rates, the backlog of low-income families needing accommodation would take 121 years to clear. Figures show 8,898 households were added to social-housing waiting lists in 88 rural local authority areas between 2019-20, the last year for which figures are available, with just 1,453 social homes delivered. In total, 176,058 rural families were waiting for accommodation in 2020, up from 167,160 in 2019. 
Commenting on the survey findings, Crispin Truman, chief executive of CPRE, said: “A thriving countryside depends on young people being able to study, work and start families in rural areas. But the sad reality is that the majority of young people born and raised in the countryside feel they can no longer afford to live there – despite the overwhelming majority saying they would like to. 
“A fraction of the young people we heard from feel they are listened to by decision-makers. This is troubling, for their concerns came through loud and clear. Second only to unaffordable housing, young people in the countryside said isolation and loneliness was their biggest concern.
“The shameful inequities of rural life mean young people growing up today struggle simply to meet up with their friends – in person or online – because public transport and broadband in the countryside has been treated as an afterthought for too long. 
“We must do better. To really level up the countryside the government must, at a bare minimum, guarantee hourly flat fare bus services running from morning to midnight, seven days a week, for our rural towns and villages. We must ensure that everyone has access to reliable, affordable and convenient public transport. 
“And in the forthcoming Spending Review, we’re calling on the government to allocate £12.8 billion of funding a year to tackle the housing crisis, with a fair proportion allocated to rural areas to deliver genuinely affordable and well-designed homes for rural communities.” 
After housing, poor-quality public transport and feelings of loneliness and isolation were the next two biggest issues for young people in the countryside. Other key stats include: 

  • Two-thirds (66 per cent) were concerned about infrequent and unreliable public transport 
  • More than three-quarters (76 per cent) of those planning to leave said poor digital connectivity – meaning broadband as well as patchy mobile phone coverage – had influenced their desire to move 
  • Fewer than a quarter (23 per cent) of young people surveyed wanted to go into the workplace full time, suggesting broadband will become increasingly important for the rural economy as flexible working becomes more common 

  • You can read the report Outpriced and overlooked here

Monday, October 25, 2021


  • A number of important documents have yet to emerge. For example, a rigorous transport plan and a finalised air-quality assessment. The latter is critical given that allocations at Teynham will feed extra traffic into AQMAs.
  • There seems to be no coherent plan for infrastructure delivery – a key component of the plan given the allocations being proposed near the already crowded Junction 7.
  • There seems to have been little or no cooperation with neighbouring boroughs or even parish councils within Swale itself.

The removal of a second consultation might have been understandable if this final version of the plan were similar to that being talked about at the beginning of the consultation process. It is, however, radically different in the following ways:

  • There has been a major shift in the balance of housing allocations, away from the west of the borough over to the east, especially around the historic town of Faversham. This is a move that raises many concerns.
  • A new large allocation, with accompanying A2 bypass, has appeared around Teynham and Lynsted, to which we are objecting.
  • Housing allocations in the AONB around Neames Forstal that were judged “unsuitable” by the council’s own officers have now appeared as part of the housing numbers.
  • Most of the housing allocations being proposed are on greenfield sites, many of them on Grade 1 agricultural land – a point to which we are strongly objecting.

Concerns about the rush to submit the plan

The haste with which the plan is being prepared is especially worrying given the concentration of housing in Faversham. If the town is to take a large amount of new housing, it is imperative that the policies concerning the area are carefully worked out to preserve, as far as possible, the unique nature of the town. The rush to submit the plan is likely to prove detrimental.

As Swale does not have a five-year land housing supply, it is open to speculative development proposals, many of which would run counter to the ideas contained in the current plan. Some are already appearing. This is a common situation, and one that, doubtless, is a reason behind Swale’s haste.

Our overriding fear, however, is that this emphasis on haste is ultimately going to prove counterproductive. This is because it is our view that the plan, in its current form, is unlikely to pass independent examination. We are urging Swale to listen to and act upon the comments being made about the plan and to return the plan to the council with appropriate modifications before submitting it to the Secretary of State.

Essentially, this means treating the current consultation not as the final one but as the ‘lost’ second consultation.

The consultation ends on Friday 30 April and we strongly urge residents to make their opinions known if they have not already done so.

Further information