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The battle for Marden makes its mark far and wide

Elementary Admin
By Elementary Admin &
15th July 2019

The young have voices, too: protestors at Marden

Yellow and black has become the colour scheme of choice in the village

The message is clear…

Proposals for a 2,000-home garden community at Marden have sparked a huge wave of opposition.
After almost 2,000 people marched through the village (still!) in protest during the spring, a petition carrying almost 3,000 names was handed to 10 Downing Street on Friday (July 12).
The March for Marden, on Saturday, May 18, organised by Marden Planning Opposition, had seen protestors take to the streets wearing yellow and black – the colours that have bedecked much of the village on window posters and hedge banners over recent weeks.
Meanwhile, the group has set up a website (see here); drawn national media coverage; and seen its Facebook group attract more than 1,000 members.
Chairman Claudine Russell said: “The scale of this proposal is truly shocking and has united the people of Marden in fighting this development.
“We simply don’t have the infrastructure or services to support 2,000 more houses and two new schools, and it would mean Marden would cease to be a village and instead become a town.
“We are determined to show the council the strength of opposition as early as possible in the process. The scale of this development, which effectively doubles the size of Marden, is unthinkable in terms of traffic congestion on country roads, loss of wildlife habitat and negative impact on both the village’s heritage and the well-being of the people who live here.”
The proposals have been submitted to Maidstone Borough Council by three landowners, developer Countryside Properties and consultancy DHA Planning in response to the local authority’s Call for Sites ahead of its Local Plan review in 2022.
Countryside Properties has argued that Marden would benefit from the scheme through new facilities and better links to Maidstone town centre; it also says it is speaking with people who live and work in the village.
The campaign against the plan is supported by Helen Grant, MP for Maidstone and The Weald, who said: “We need to make sure the homes we need are built in the right places with the required infrastructure, and this proposed development is simply not in keeping with the beautiful rural community of Marden.”

You can learn more about the campaign at:

  • Web: www.savemarden.com
  • Twitter: @save_marden
  • Facebook: Marden Planning Opposition Group
  • Email: mardenplanningoppositionpr@gmail.com

Monday, July 15, 2019


  • A number of important documents have yet to emerge. For example, a rigorous transport plan and a finalised air-quality assessment. The latter is critical given that allocations at Teynham will feed extra traffic into AQMAs.
  • There seems to be no coherent plan for infrastructure delivery – a key component of the plan given the allocations being proposed near the already crowded Junction 7.
  • There seems to have been little or no cooperation with neighbouring boroughs or even parish councils within Swale itself.

The removal of a second consultation might have been understandable if this final version of the plan were similar to that being talked about at the beginning of the consultation process. It is, however, radically different in the following ways:

  • There has been a major shift in the balance of housing allocations, away from the west of the borough over to the east, especially around the historic town of Faversham. This is a move that raises many concerns.
  • A new large allocation, with accompanying A2 bypass, has appeared around Teynham and Lynsted, to which we are objecting.
  • Housing allocations in the AONB around Neames Forstal that were judged “unsuitable” by the council’s own officers have now appeared as part of the housing numbers.
  • Most of the housing allocations being proposed are on greenfield sites, many of them on Grade 1 agricultural land – a point to which we are strongly objecting.

Concerns about the rush to submit the plan

The haste with which the plan is being prepared is especially worrying given the concentration of housing in Faversham. If the town is to take a large amount of new housing, it is imperative that the policies concerning the area are carefully worked out to preserve, as far as possible, the unique nature of the town. The rush to submit the plan is likely to prove detrimental.

As Swale does not have a five-year land housing supply, it is open to speculative development proposals, many of which would run counter to the ideas contained in the current plan. Some are already appearing. This is a common situation, and one that, doubtless, is a reason behind Swale’s haste.

Our overriding fear, however, is that this emphasis on haste is ultimately going to prove counterproductive. This is because it is our view that the plan, in its current form, is unlikely to pass independent examination. We are urging Swale to listen to and act upon the comments being made about the plan and to return the plan to the council with appropriate modifications before submitting it to the Secretary of State.

Essentially, this means treating the current consultation not as the final one but as the ‘lost’ second consultation.

The consultation ends on Friday 30 April and we strongly urge residents to make their opinions known if they have not already done so.

Further information