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CPRE Kent urges Thanet council to be bold and refuse Gladman application that runs contrary to Local Plan

Elementary Admin
By Elementary Admin &
21st July 2021

Under threat from Gladman: countryside at Shottendane Road, Margate

Thanet District Council will tonight (Wednesday, July 21) reconsider the Gladman Developments bid for planning permission for 450 houses at Shottendane Road, near Margate. 
CPRE Kent has long argued against this development, both during the Local Plan process and the current attempts to win planning permission. Despite this, only one significant ground of dispute appears to remain between the council and Gladman, and that is the issue of affordable housing.
This is because Gladman only wants to provide half the amount of affordable housing that TDC considers should be provided.
Thanet’s planning committee is reminded that Gladman is not in the business of building houses – rather, it is in the business of maximising land value through the securing of planning permissions.
It is worth noting that Damian Green, MP for Ashford and former First Secretary of State (de facto deputy prime minister) highlighted Gladman as the only company with which he had “flatly refused” to speak.
Gladman is a land agent or land promoter, taking on the costs of securing a planning permission on the basis that it then splits the resulting profits with that landowner when it sells to an actual housebuilder. 
This incentivises putting maximum pressure upon a council to approve as quickly as possible and encourages negotiating out as many future costs as possible so the permissioned land can be sold at a premium. 
 As Gladman says on its website: “It is in our interests to optimise the value of your land as we, like you, only get paid when the land is sold.”
The point is, this land has not yet been sold on, meaning everything is theoretical until this point.
If the council insists on the full level of affordable housing being provided, the purchaser will need to reflect this in the price it pays for the land. This is exactly what planning policy guidance on viability expects should happen.
For these reasons, CPRE Kent is calling on Thanet District Council to be bold and refuse this application as contrary to the adopted Plan.

  • Our comments on the revised application are here
  • Details of the Gladman business model are set out on its website here
  • For more on this story, see here

Wednesday, July 21, 2021


  • A number of important documents have yet to emerge. For example, a rigorous transport plan and a finalised air-quality assessment. The latter is critical given that allocations at Teynham will feed extra traffic into AQMAs.
  • There seems to be no coherent plan for infrastructure delivery – a key component of the plan given the allocations being proposed near the already crowded Junction 7.
  • There seems to have been little or no cooperation with neighbouring boroughs or even parish councils within Swale itself.

The removal of a second consultation might have been understandable if this final version of the plan were similar to that being talked about at the beginning of the consultation process. It is, however, radically different in the following ways:

  • There has been a major shift in the balance of housing allocations, away from the west of the borough over to the east, especially around the historic town of Faversham. This is a move that raises many concerns.
  • A new large allocation, with accompanying A2 bypass, has appeared around Teynham and Lynsted, to which we are objecting.
  • Housing allocations in the AONB around Neames Forstal that were judged “unsuitable” by the council’s own officers have now appeared as part of the housing numbers.
  • Most of the housing allocations being proposed are on greenfield sites, many of them on Grade 1 agricultural land – a point to which we are strongly objecting.

Concerns about the rush to submit the plan

The haste with which the plan is being prepared is especially worrying given the concentration of housing in Faversham. If the town is to take a large amount of new housing, it is imperative that the policies concerning the area are carefully worked out to preserve, as far as possible, the unique nature of the town. The rush to submit the plan is likely to prove detrimental.

As Swale does not have a five-year land housing supply, it is open to speculative development proposals, many of which would run counter to the ideas contained in the current plan. Some are already appearing. This is a common situation, and one that, doubtless, is a reason behind Swale’s haste.

Our overriding fear, however, is that this emphasis on haste is ultimately going to prove counterproductive. This is because it is our view that the plan, in its current form, is unlikely to pass independent examination. We are urging Swale to listen to and act upon the comments being made about the plan and to return the plan to the council with appropriate modifications before submitting it to the Secretary of State.

Essentially, this means treating the current consultation not as the final one but as the ‘lost’ second consultation.

The consultation ends on Friday 30 April and we strongly urge residents to make their opinions known if they have not already done so.

Further information