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How the coronavirus crisis is hitting rural communities: letter goes to government

Elementary Admin
By Elementary Admin &
26th March 2020

Countryside living can appear idyllic, but rural issues are being exacerbated by the pandemic

The specific impacts of the coronavirus pandemic on rural communities have been highlighted in a letter to government.
Addressed to George Eustice, Secretary of State for Environment, Food and Rural Affairs, the letter is signed by the chairs of ACRE (Action with Communities in Rural England), Plunkett Foundation, Rural Services Network and the Rural Coalition, of which CPRE is a member.
It says: “Communities and individuals everywhere are affected, in cities, towns and villages, but we thought it might be helpful to share with you some of the particular impacts on rural communities and where help is needed.
“We would urge you, as part of your rural affairs brief, to ensure that your colleagues across government take account of the rural dimension in both tackling the virus and in the mitigating measures.”
Subjects covered include the economic impact on high streets in rural towns, on tourism and leisure businesses and on workers whose employment is often seasonally related and linked to the land.
The potential social, mental-health and well-being effects on people in the countryside, some of whom are socially isolated anyway, are also put into focus.
Hilary Newport, CPRE Kent director, said: “When a village hall, pub or shop has to close, the village loses a lifeline.”

  • To read the letter to the Secretary of State, click here

Thursday, March 26, 2020


  • A number of important documents have yet to emerge. For example, a rigorous transport plan and a finalised air-quality assessment. The latter is critical given that allocations at Teynham will feed extra traffic into AQMAs.
  • There seems to be no coherent plan for infrastructure delivery – a key component of the plan given the allocations being proposed near the already crowded Junction 7.
  • There seems to have been little or no cooperation with neighbouring boroughs or even parish councils within Swale itself.

The removal of a second consultation might have been understandable if this final version of the plan were similar to that being talked about at the beginning of the consultation process. It is, however, radically different in the following ways:

  • There has been a major shift in the balance of housing allocations, away from the west of the borough over to the east, especially around the historic town of Faversham. This is a move that raises many concerns.
  • A new large allocation, with accompanying A2 bypass, has appeared around Teynham and Lynsted, to which we are objecting.
  • Housing allocations in the AONB around Neames Forstal that were judged “unsuitable” by the council’s own officers have now appeared as part of the housing numbers.
  • Most of the housing allocations being proposed are on greenfield sites, many of them on Grade 1 agricultural land – a point to which we are strongly objecting.

Concerns about the rush to submit the plan

The haste with which the plan is being prepared is especially worrying given the concentration of housing in Faversham. If the town is to take a large amount of new housing, it is imperative that the policies concerning the area are carefully worked out to preserve, as far as possible, the unique nature of the town. The rush to submit the plan is likely to prove detrimental.

As Swale does not have a five-year land housing supply, it is open to speculative development proposals, many of which would run counter to the ideas contained in the current plan. Some are already appearing. This is a common situation, and one that, doubtless, is a reason behind Swale’s haste.

Our overriding fear, however, is that this emphasis on haste is ultimately going to prove counterproductive. This is because it is our view that the plan, in its current form, is unlikely to pass independent examination. We are urging Swale to listen to and act upon the comments being made about the plan and to return the plan to the council with appropriate modifications before submitting it to the Secretary of State.

Essentially, this means treating the current consultation not as the final one but as the ‘lost’ second consultation.

The consultation ends on Friday 30 April and we strongly urge residents to make their opinions known if they have not already done so.

Further information