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So Gladman wins again... Shottendane decision shows how government policy backs developer profits and betrays the people waiting for affordable housing

Elementary Admin
By Elementary Admin &
1st March 2022

CPRE Kent was disappointed, though not surprised, to see Gladman Developments given permission by appeal for 450 houses at Shottendane Road, near Margate. This was despite the scheme only offering half the required affordable housing.
For us, it is yet another sorry example of greenfield land being sacrificed to deliver developer profits rather than much-needed affordable housing. As we highlighted only this month, this thinking needs to change urgently.
Thanet, like Canterbury, has a significant need to provide affordable housing. In fact, the local authority has recently identified there needs to be 548 affordable homes built a year to rent [1].
However, last year, just 69 affordable houses were built in Thanet [2]. Amazingly, this seemingly low number was in fact the highest amount by some margin achieved over the last five years – though still some way from the 548 needed. 
Again like Canterbury, part of the reason so many affordable houses are needed is because market house prices have increased so significantly in recent years. For Thanet, it is by some 174 per cent since 2002. This is now at a point where only 27 per cent of current renters in Thanet have sufficient income to buy the cheapest quarter of open-market houses [3].
So why, with such a pressing affordable housing need, did the planning inspector agree with Gladman that only half the council’s requirement of 30 per cent affordable houses should be built?
Because if the inspector agreed any more than this, the development would not be deemed ‘viable’.
The viability appraisals submitted with the appeal supported this position and have now been subjected to robust scrutiny. They have been found to be technically correct and fully in line with Government policy.

Which makes it even more depressing when we consider they show [4]:

•          Gladman expects to sell 382 open-market homes for an average of £305,824.17.  The median salary in Thanet is £24,444 per annum. That means each of these 382 homes will be 12.5 times the average Thanet salary.

•          It has allowed just over £4.7 million to buy the land. This assumes that, while the existing farmland is worth £25,000 per hectare, it would need to offer at least 10 times this amount to entice the landowner to sell.

•          The inspector agreed that the developer’s profit should be ringfenced at 17.5 per cent. This was appraised to equate to just over £21 million profit.

… which is probably why Barratt Developments (with pre-tax profits of £432.6m for the six months to December 31, 2021) has just brought Gladman Developments for £250 million.

Not bad work if you can get it.
Just don’t tell that to the people waiting for affordable housing.

References

[1] Local Housing Needs Assessment August 2021 – Thanet Council (GL Hearn) – https://thanetcouncilplan.inconsult.uk/gf2.ti/-/1334370/119547045.1/PDF/-/Housing%20Needs%20Update%20Report.pdf

[2] Thanet Authority Monitoring Report – https://www.thanet.gov.uk/wp-content/uploads/2022/02/AMR-2021-Final-2.pdf

[3] again from Local Housing Needs Assessment August 2021

[4] all figures taken from Expert Report In respect of Financial Viability and Affordable Housing by Edmund Couldrey BA (Hons) MSc MRICS submitting in support of Gladmans Appeal

  • You can read the appeal decision here

  • For more on the saga of Shottendane, click here

Tuesday, March 1, 2022


  • A number of important documents have yet to emerge. For example, a rigorous transport plan and a finalised air-quality assessment. The latter is critical given that allocations at Teynham will feed extra traffic into AQMAs.
  • There seems to be no coherent plan for infrastructure delivery – a key component of the plan given the allocations being proposed near the already crowded Junction 7.
  • There seems to have been little or no cooperation with neighbouring boroughs or even parish councils within Swale itself.

The removal of a second consultation might have been understandable if this final version of the plan were similar to that being talked about at the beginning of the consultation process. It is, however, radically different in the following ways:

  • There has been a major shift in the balance of housing allocations, away from the west of the borough over to the east, especially around the historic town of Faversham. This is a move that raises many concerns.
  • A new large allocation, with accompanying A2 bypass, has appeared around Teynham and Lynsted, to which we are objecting.
  • Housing allocations in the AONB around Neames Forstal that were judged “unsuitable” by the council’s own officers have now appeared as part of the housing numbers.
  • Most of the housing allocations being proposed are on greenfield sites, many of them on Grade 1 agricultural land – a point to which we are strongly objecting.

Concerns about the rush to submit the plan

The haste with which the plan is being prepared is especially worrying given the concentration of housing in Faversham. If the town is to take a large amount of new housing, it is imperative that the policies concerning the area are carefully worked out to preserve, as far as possible, the unique nature of the town. The rush to submit the plan is likely to prove detrimental.

As Swale does not have a five-year land housing supply, it is open to speculative development proposals, many of which would run counter to the ideas contained in the current plan. Some are already appearing. This is a common situation, and one that, doubtless, is a reason behind Swale’s haste.

Our overriding fear, however, is that this emphasis on haste is ultimately going to prove counterproductive. This is because it is our view that the plan, in its current form, is unlikely to pass independent examination. We are urging Swale to listen to and act upon the comments being made about the plan and to return the plan to the council with appropriate modifications before submitting it to the Secretary of State.

Essentially, this means treating the current consultation not as the final one but as the ‘lost’ second consultation.

The consultation ends on Friday 30 April and we strongly urge residents to make their opinions known if they have not already done so.

Further information